Every webmaster needs some form of web analytics software on their site because it's impossible to check whether your strategies to improve traffic are actually working without some statistics.
Most webmasters use Google Analytics, but is this wise? If you are building backlinks, as advised in my previous post, and doing so by building a blog network of related sites, then using Google's analytics package is not the smartest idea. Google can track everything that goes on in your site with Analytics, and as you can only set up one analytics account, with all your blogs in there, it's a cinch for them to realise that all your backlinks come from blogs you own, and then to penalise you in the search engine results pages (serps).
It's fine to have Google Analytics on your main website (the one you are promoting). But on the supporting network of blogs, use another package such as StatCounter. StatCounter is free to join and use, and provides a huge amount of data in real time. Once you have an account with them, you can track any number of sites (they call each site tracking a "project"). I actually prefer it to Google Analytics, as it is laid out better and easier to delve deeply into how readers have navigated your site. In addition, they provide statistics in real time, which is something Google's package does not.
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