Saturday, 28 March 2009

The Colour scheme of your ecommerce site

Many people set up landing pages to sell products through affiliate marketing. Before you do so, take a look at this very interesting article on how offline stores apply colour to make people buy, and how it translates into the online world.

It applies not only to what type of product you are marketing (eg selling handbags or selling insurance), but which type of shopper you are trying to attract (impulse buyers, budget shoppers versus traditionalists).

I chose the colour of this blog simply because I liked it, but perhaps the blue-green was meant to be reassuring and trustworthy!

Obviously this blog is about SEO and how to get your site to the top of the SERPS. But, traffic is useless unless you are able to convert it. What the article about colour said to me was that Squidoo, with it's cheerful orange scheme, lends itself better to affiliate marketing than Hubpages, with their mainly cool colour scheme. Something to ponder. And if you are marketing on a static website or blog, you need to think about your targetted audience before you decide the colour scheme.

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