Many people set up landing pages to sell products through affiliate marketing. Before you do so, take a look at this very interesting article on how offline stores apply colour to make people buy, and how it translates into the online world.
It applies not only to what type of product you are marketing (eg selling handbags or selling insurance), but which type of shopper you are trying to attract (impulse buyers, budget shoppers versus traditionalists).
I chose the colour of this blog simply because I liked it, but perhaps the blue-green was meant to be reassuring and trustworthy!
Obviously this blog is about SEO and how to get your site to the top of the SERPS. But, traffic is useless unless you are able to convert it. What the article about colour said to me was that Squidoo, with it's cheerful orange scheme, lends itself better to affiliate marketing than Hubpages, with their mainly cool colour scheme. Something to ponder. And if you are marketing on a static website or blog, you need to think about your targetted audience before you decide the colour scheme.
Saturday, 28 March 2009
Saturday, 21 February 2009
Site analytics - which package should you use?
Every webmaster needs some form of web analytics software on their site because it's impossible to check whether your strategies to improve traffic are actually working without some statistics.
Most webmasters use Google Analytics, but is this wise? If you are building backlinks, as advised in my previous post, and doing so by building a blog network of related sites, then using Google's analytics package is not the smartest idea. Google can track everything that goes on in your site with Analytics, and as you can only set up one analytics account, with all your blogs in there, it's a cinch for them to realise that all your backlinks come from blogs you own, and then to penalise you in the search engine results pages (serps).
It's fine to have Google Analytics on your main website (the one you are promoting). But on the supporting network of blogs, use another package such as StatCounter. StatCounter is free to join and use, and provides a huge amount of data in real time. Once you have an account with them, you can track any number of sites (they call each site tracking a "project"). I actually prefer it to Google Analytics, as it is laid out better and easier to delve deeply into how readers have navigated your site. In addition, they provide statistics in real time, which is something Google's package does not.
Most webmasters use Google Analytics, but is this wise? If you are building backlinks, as advised in my previous post, and doing so by building a blog network of related sites, then using Google's analytics package is not the smartest idea. Google can track everything that goes on in your site with Analytics, and as you can only set up one analytics account, with all your blogs in there, it's a cinch for them to realise that all your backlinks come from blogs you own, and then to penalise you in the search engine results pages (serps).
It's fine to have Google Analytics on your main website (the one you are promoting). But on the supporting network of blogs, use another package such as StatCounter. StatCounter is free to join and use, and provides a huge amount of data in real time. Once you have an account with them, you can track any number of sites (they call each site tracking a "project"). I actually prefer it to Google Analytics, as it is laid out better and easier to delve deeply into how readers have navigated your site. In addition, they provide statistics in real time, which is something Google's package does not.
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